Mobile App
Whether they’re changing jobs, upsizing their homes or looking to try out a new neighborhood or dream city. Americans move on average 11.7 times in their lifetime.
The most stressful part of a move is packing up belongings.
Boxy Niche was created to help ease this stress and make the moving process easier
Role
UX reseacher
UX/UI Designer
Time Frame
35 hours
Type
Mobile (IOS)
The Challenge
Streamlining a way for all users to organize their move.
The Oppurtunity
An app that helps users to be more orgainzed during their move.
How can we make this process less stressful and more organized, without being a burden on users schedule?
Time to start unpacking…
I conducted comparative and competitive research to analyze pricing and marketing gaps among MoveAdviser, TaskRabbit, and Zillow.
What I am trying to learn?
Challenges faced by movers that affect their capability to relocate.
Ways to support movers before, during, and after a move.
How to create a positive moving experience for users.
The Research Process
8 times
650,000
6-7 hours
The average number of times a person relocates in their lifetime.
people hire professional movers for help.
movers spend packing a 3- bedroom house. Then spend 8 more hours moving.
Surveying the users
Research Findings:
Process: I conducted user surveys through typeform with 32 multiple choice questions and opened ended question, over the period of 4 days.
Recruitment: Facebook, family and friends.
Participants: 8 participants who all owned a pet
I sought to corroborate my secondary research findings with primary research and gain deeper insights into user behavior and experience.
75% of users spend the most of their budget on food for their pets
50% of users think it is most important to see reminders for vaccinations on pet profiles.
62.5% like to know about popular items for your pet.
75% of users would use a more personalized way to shop for your pet.
100% of users have an account set up for the website you use to purchase or search for pet supplies.
The Problem
What opportunities does the research present?
Initially, I believed that my research would result in creating an app to alleviate user overwhelm on pet sites. I assumed that all users shared my experience. However, I was surprised to learn that at least half of the interviewees did not feel the same way. Instead, they expressed gratitude for the numerous options available. This insightful revelation will be invaluable in designing the feature.
Across my research, I uncovered patterns in the top values and frustrations for pet parents.
Top 3 values
Health features and brands are the most important when picking out food.
Informed about what is in their pets food.
Auto shio feature.
How can I leverage both values and frustrations to enhance Chewy? Despite the numerous available solutions, I wanted to stay true to my original feature idea.
“Yes, there are to many options online. That is why I choose to buy my pet food from the store.”
This narrowed down my focus:
1. Easily finding what they need on pet sites.
2. Not having a personalized way to shop
3. Too many options for pet supplies.
“Sometimes I wish there were more specific filters on some things (ex: filter by the width as well as length when shopping for collars).”
Top 3 frustrations
“I use Chewy because it's easier and there are discounts.”
How might we create an app feature that allows a unique shopping experience to address all users needs?
User Journey
I developed a user journey to identify the exact points where users experience confusion or frustration. By pinpointing these areas, we can focus on making significant improvements to enhance user experience.
User Task and User Flow
I created three different flows to assist users to naviagte site and achieve tasks for app.
UI Kit
The updated UI kit played a crucial role throughout the project, incorporating custom UI elements and components. Icons, buttons, and cards were meticulously crafted using Figma or sourced from material design, ensuring a polished and seamless user experience.
Start with a short questionaire to help Chewy learn basic information about your pet.
Ability to upload your pets pictures.
Easy drop down menu
Basic information quesions
The Solution!
When you proceed to the category section, you'll have the opportunity to select the questionnaire that best suits your pet's individual requirements.
Every question helps Chewy gain a deeper understanding of your pet's needs and tailor the results to your feedback.
Walla! Discover your pre-selected options with ease. Save time by eliminating the need to search through filters and sift through extensive information.
Easily add item to cart or Auto ship
View more details on any item.
Click on heart to save to your favorites.
But wait…How did you get here?
Let’s go on a little journey together
Sketches and Mid-fi wireframes
Usability Testing
User Feedback
User Feedback
Testing, testing, one, two, three…
Goal
I wanted to know wheter or not users could successfully complete the key tasks flows using the app.
Tasks
Task flow 1: Complete basic questionnaire
Access the correct page.
Select answers with drop down menu and fill in options.
Continue to next step
Task flow 2: Select category and complete questionnaire.
Select category.
Select answers and continue through each page.
Arrive at completion page and select button to ‘check out pets picks’.
Task flow 3: Ability to navigate ‘pet picks’ section
Select ‘bone n chew’ treat.
Navigate to item details page.
Use back button to navigate back to selection page.
Pros (+)
All users succesfully completed 3/3 tasks.
Enjoyed the tone and personality of the questionnaire, and while it's very detailed and covers most things new dog owners would appreciate.
User noted that they felt the app was easy to use and familiar.
Cons (-)
Users felt the quetionnaire was quite extensive to do in one sitting. “I did find myself starting to skim and wanting to drop off once I got to the toys section”.
User noted they would like the flexibility of going into my account to find, say, allergies, and be able to update that, without having to go through the whole pet onboarding questionnaire again.
Giving a timeframe for completion of questions. Labeling question 1 of 5 ect.
Changing the drop down menu to radio buttons and using simple yes or no options to get the task done in a quicker time frame.
Option to opt out of quiz and return at a later time.
Adding a confirmation page of the completed quiz.
Corrective issue such as visual hierarchy for pet picks section, change verbage to once vs 1x, alignment, margin length and contrast checks.
Design Decisions
In order to ensure that the added feature I designed for Chewy caters effectively to user needs, I extensively immersed myself in user testing.
By progressing from initial sketches to the final designs, I was able to enhance the user experience, resulting in a more intuitive and user-friendly app. Here are the reasons behind some of my design decisions:
Added progress bar to visualize the progression of questionaire
Shortened questions with easy to select buttons.
Users found the questionnaire to be excessively verbose, lengthy, and crowded on each screen in mid-fi designs.
Numbered questions were designed to assist the user in keeping track of the length of the questionnaire that remains.
Utilized white space to help users organize visual information better.
Used visual hierarchy to establish an important focal point, giving viewers an entry point to start navigating yourand showing them where the most important information is.
Created an edit button to able users to convienctly change information at any time.
The results
Outcome
As I conducted user testing, my primary objective was to evaluate the app's usability and benefits for pet parents. All users successfully completed tasks such as filling out a questionnaire and viewing selected items. Here are some responses:
“ The questionaire was short and too the point.”
“This is a really cool idea. I wish they had something like this for me to use with shopping for my pets.”
“I like to have options picked out for me!
Takeways
In today's busy world, people have increasingly limited time to take on additional tasks. As a result, they often settle for less than ideal solutions. The good news is that there is a solution to this problem.
Pet parents no longer need to spend precious time sifting through endless product pages for their pets. My feature takes care of this for them, making it easier for them to make changes and ensure their pets recieve the products they need.
